3 ways to use Pinterest Predicts trends to level up your 2025 content

Figuring out what content your audience will love doesn’t have to be a guessing game. Allow us to reintroduce Pinterest Predicts, our annual not-yet-trending report that shares emerging trends for the year ahead. Backed by data analysis from billions of keyword and visual searches, these trends aren’t just more powerful—lasting nearly 2x longer than trends originating elsewhere and growing bigger^1,2—they’re more reliable, too. Over the last five years, 80% of the predictions we’ve made have come true.² So skip any old crystal ball, and lean into intel that can help you get ahead, and stay ahead, in 2025 and beyond.

Give your content a head start

Our trends come from real keyword searches on Pinterest, which means they connect with real audiences like yours. And as these trends grow, they're not only more searched, they’re also more saved, clicked and shopped. Incorporating topics that are growing in popularity can help you plan and create content that’s more likely to reach your audience, and encourage them to engage and take action. From design to planning to SEO, here are a few impactful ways the trend insights can inform your content.

1. Get creative 
Pinterest is a visual search engine, so your visuals are the first thing people see. Use this year’s trends to help guide new content or imagery for your content. Or, for the simplest way to get started, audit your assets to find areas of overlap, then use your existing or refreshed content. If you want to try a subtle approach, borrow inspo from the general aesthetic or color palette. Or go all out and create your take on a trend that speaks to you. For example, if you’re a merchant with products that are total “Cherry Coded” dreams, now’s the time to give them the spotlight. Or maybe you’re a creator with a signature colorful eye look that embodies “Aura Beauty.” Time to let that shine.

2. Consider your keywords
Keywords add context to your content, which helps people discover your Pins and boards. Choosing the right ones can make sure you’re showing up early and often. Check out the rising keywords and topics for each trend, and consider adding them to your titles and descriptions. For instance, a publisher who covers weddings could work in a rising “Rococo Revival” term like “Rococo wedding”, or a “Chaos Cake”-led term like “rat cake” (yes, that’s a thing), where relevant. Or a home decor creator could hone in on “Primary Play” by finding opportunities to add “contrast trim” and “hand painted furniture” to the mix.

3. Find those seasonal moments
Pinterest Predicts trends will grow all year, but looking out for opportunities to highlight them ahead of time can help give your content an added boost. Think of seasons, holidays, milestones and events that could tie your content to an emerging trend. Then use these pairings to plan your content weeks or even months in advance. For example, a food creator might embrace making a refreshing “pickle de gallo” or “homemade soda” heading into summer. Or a fashion brand could plan to feature “fisherman sandals” as the weather warms up and “cable knit sweaters” once things start to cool down.

Tap into these trends-to-be

So how do these trends come to life? Let’s take a look at a few highlights from the 2025 Pinterest Predicts trends, along with examples, to help inspire your own content. (See the complete trends list.)

Trend name: Sea Witchery
Category: Beauty
What exactly is this trend?: Anything underwater with a witchy twist. Think: Sultry siren makeup, wet wavy hair and moody mermaid manicures.
Rising search terms: “Witch outfits aesthetic,” “dark siren makeup,” “dark mermaid makeup,” “wavy wet hair look,” “sea inspired nails”
Examples:

See more Sea Witchery inspo >



Trend name: Cherry Coded
Category: All
What exactly is this trend?: Dark, cherry red infused into makeup, menus and mood boards. 
Rising search terms:  “Cherry vibe,” “cherry bedroom,” “cherry car,” “cherry martini,” “dark cherry red”
Examples:

See more Cherry Coded inspo >



Trend name: Rebel Floats
Category: Food + beverage
What exactly is this trend?: A modern makeover for nostalgic, classic soda shop vibes 
Rising search terms: “Cream soda aesthetic,” “fruit soda,” “homemade soda,” “root beer aesthetic,” “soda drinks recipes”
Examples:

See more Rebel Floats inspo >

Show us your Predicts content

We love a good (Pinterest) trend. When you create content around the 2025 Predicts trends—or the latest monthly trends—we want to know! Send in your best Pins for a chance to be featured in Pinterest content or on socials.