Three ways to use Pinterest Predicts to level up your 2026 content

Figuring out what content your audience will love doesn’t have to be a guessing game. Allow us to reintroduce Pinterest Predicts, our annual not-yet-trending report that shares emerging trends for the year ahead. Backed by data analysis from billions of keyword and visual searches, these trends aren’t just more powerful (lasting nearly 2x longer than trends originating elsewhere and growing bigger^1,2), they’re more reliable, too. Over the last six years, 88% of the predictions that we’ve made have come true.² So skip any old crystal ball and lean into intel that can help you to get ahead, and stay ahead, in 2026 and beyond.

Give your content a head start

Our trends come from real keyword searches on Pinterest, which means that they connect with real audiences like yours. And as these trends grow, they’re not only searched for more, they’re also saved, clicked on and shopped for more. Incorporating topics that are growing in popularity can help you to plan and create content that’s more likely to reach your audience, and encourage them to engage and take action. From design to planning to SEO, here are a few effective ways that the trend insights can inform your content.

1. Get creative 
Pinterest is a visual search engine, so your visuals are the first thing that people see. Use this year’s trends to help guide new content or imagery for your content. Or, for the simplest way to get started, audit your assets to find areas of overlap, then use your existing or refreshed content. If you want to try a subtle approach, borrow inspo from the general aesthetic or colour palette. Or go all out and create your take on a trend that speaks to you. For example, if you’ve got favourite products that are total ‘Cool Blue’ dreams, now’s the time to give them the spotlight. Or maybe you’ve got a signature eccentric make-up look that embodies ‘Glitchy Glam’. Time to let that shine.

2. Consider your keywords
Keywords add context to your content, which helps people to discover your Pins and boards. Choosing the right ones can make sure that you’re showing up early and often. Take a look at the rising keywords and topics for each trend, and consider adding them to your titles and descriptions. For instance, if you cover weddings, you could work in a rising ‘Opera Aesthetic’ term such as ‘wedding ceiling draping’, or a ‘Cool Blue’-led term such as ‘ice blue wedding dress’, where relevant. Or if home décor is your wheelhouse, you could hone in on ‘Afrohemian Decor’ by finding opportunities to add ‘adire fabric’ and ‘bamboo beaded curtains’ to the mix.

3. Find those seasonal moments
Pinterest Predicts trends will grow all year, but looking out for opportunities to highlight them ahead of time can help to give your content an added boost. Think of seasons, festive celebrations, milestones and events that could tie your content to an emerging trend. Then use these pairings to plan your content weeks or even months in advance. For example, if food’s your focus, you could share a cosy ‘cabbage alfredo’ or ‘golumpki soup’ recipe for cooler weather. Or a fashion brand could plan to feature ‘brown linen shirts’ as temps warm up and ‘high collar jackets’ as they cool down.

Tap into these trends-to-be

So how do these trends come to life? Let’s take a look at a few highlights from the 2026 Pinterest Predicts trends, along with examples, to help inspire your own content. (See the complete trends list.)

Trend name: Glamoratti
Category: Fashion
What exactly is this trend?: ’80s-inspired fashion and styling reimagined for the 21st century. Think baggier suits, sculptural shoulders and chunkier, bolder, golder jewellery.
Rising search terms:

The trend in action:

Trend name: Cool Blue
Category: All
What exactly is this trend?: Light, icy blue infused into make-up, menus, major moments and mood boards.
Rising search terms:

The trend in action:

Trend name: Pen Pals
Category: DIY
What exactly is this trend?: A letter-writing renaissance bringing elaborate envelopes, special stationery and so. many. stamps.
Rising search terms:

The trend in action:

Trend name: Cabbage Crush
Category: Food and drink
What exactly is this trend?: Shining the culinary spotlight on cabbage with creative uses across cuisines, dishes and even in drinks.
Rising search terms:

The trend in action: