3 ways to use Pinterest trends to level up your 2025 content

Figuring out what content your audience will love doesn’t have to be a guessing game. Pinterest trends can help. Pinterest trends last nearly 2x longer than other trends on the internet.¹ So your content stays on-trend and relevant longer. Use Pinterest trends to take the guesswork out of content creation and lean into insights that can help you get ahead, and stay ahead, all year long.

Give your content a head start

Pinterest trends are informed by data from real keyword searches on Pinterest, which means you get real-time insight into what audiences are looking for. As these trends grow, they're not only more searched, they’re also more saved, clicked and shopped. Incorporating topics that are growing in popularity can help you plan and create content that’s more likely to reach your audience, and encourage them to engage and take action. From design, to planning, to SEO, are a few impactful ways the trend insights can inform your content.

1. Get creative 
Pinterest is a visual search engine, so your visuals are the first thing people see. 

• Use the latest trends to discover which trends are popular in your location. Or filter your search by keywords, interests and more to discover what’s trending with your specific audience. You can use these trends to help guide new content or imagery for your content. 

• Audit your assets to find areas that overlap with the trends you’ve identified, then use your existing or refreshed content. 

Example: If you’re a merchant with a line of deep red products that fit perfectly into a trending dark and moody aesthetic, now’s the time to promote them.

2. Consider your keywords
Keywords add context to your content, which helps people discover your Pins and boards. Choosing the right ones can make sure you’re showing up early and often. 

• Check out rising keywords and topics for trends that resonate with you and your audience, and consider adding them to your titles and descriptions. 

Example: A publisher who covers weddings could work in trending terms like “vintage style cakes” or “ruffle dress” where relevant. Or a home decor creator could find opportunities to add “contrast trim” and “hand painted furniture” to their Pin descriptions.

3. Find those seasonal moments
Thinking ahead can help give your content an added boost. 

• Think of seasons, holidays, milestones and events that could tie your content to an emerging trend. Then use these pairings to plan your content weeks or even months in advance. 

Example: A food creator might start sharing refreshing summer recipes before the warm weather arrives to build anticipation, and so that their content surfaces as soon as audiences start searching for it. 

Tap into these future trends

Check out a few examples of how to bring Pinterest trends to life.

Category: Beauty
Trend to try: Sea inspired styles
What exactly is this trend?: Anything underwater with a witchy twist. Think: Sultry siren makeup, wet wavy hair and moody mermaid manicures
Rising search terms: “Witch outfits aesthetic,” “dark siren makeup,” “dark mermaid makeup,” “wavy wet hair look,” “sea inspired nails”
Examples:

Category: All
Trend to try: Cherry red
What exactly is this trend?: Dark, cherry red infused into makeup, menus and mood boards. 
Rising search terms:  “Cherry vibe,” “cherry bedroom,” “cherry car,” “cherry martini,” “dark cherry red”
Examples:

Category: Food + beverage
Trend to try: Ice cream soda
What exactly is this trend?: A modern makeover for nostalgic, classic soda shop vibes 
Rising search terms: “Cream soda aesthetic,” “fruit soda,” “homemade soda,” “root beer aesthetic,” “soda drinks recipes”
Examples:

We can't wait to see what you create!