Everything you need to know about the new Pin update

Pins are the core of Pinterest. And over the years, the flexible content format for showcasing your inspiring, actionable ideas has evolved to embrace the changing needs of creators and people on Pinterest (looking at you, Idea Pins).

Now, we’re streamlining the content creation process to make it even easier and more rewarding by bringing the best of standard Pins and Idea Pins together in a single powerhouse Pin format.

Will you still have access to the features you’ve been using up ’til now? You bet. Will any of the features you know and love be going away? Nope. (TLDR: You’re actually gaining more.) In fact, whether you’re a creator who’s more familiar with multimedia Idea Pins or a creator who prefers standard Pins (as in image Pins or video Pins), you’ll find all your favorite features combined in one. Best of all, since images and videos are both shared evenly on Pinterest, you can focus more on the content of your Pin without needing to pick from two Pin formats.

What the updated Pin format looks like

From the moment you press that “+” sign button to create, you’ll see there’s only one Pin option (instead of the two options from before) on mobile—or from your desktop browser, a single “Create Pin” option is under the organic heading. And that Pin can be used to create and save images, videos or a mix of both.

The finishing touches page got a refresh, as well, to pack in features that were previously only available to standard Pins, such as adding external links, which is now available for the updated Pin.

And there’s even more ways to get creative—and create engagement. Editing tools, which allow you to add personality with music and stickers, were once limited to Idea Pins. With the new Pin format, you’ll have access to the editing tools whether you’re creating a Pin with images or videos or both.

All glowed up

We’re always looking for ways to make a better creation experience for you. And with a simpler, faster way to create, here’s how some favorite features from previous Pin formats stack up against the updated Pin.

In with the new (and old)

While the new Pin format unlocks more possibilities for all your content, some tried-and-true things remain. First up, the best practices that you’ve been diligently following to create Pins still apply. Think adding keywords and topic tags to help people better find your content and saving to relevant boards to provide more context for your Pin. That way, your content will be optimized to reach those people on Pinterest who are looking to find and act on your great ideas.

As for the Pins you’ve previously created, whether image Pin, video Pin or Idea Pin?  Your existing Pins won’t be impacted by the update, so you can even keep creating them—for a limited time. The new Pin format will be rolling out to all creators over the next few months. So keep an eye out for when your update lands.